By Catherine Tool on iMedia Connection: You may think your website is the cat's pyjamas but you could be falling into some very basic traps that will be making your fanbase flee.

These simple rules will stop your customers switching off.

Well, it's mid February and time to be grumpy and opinionated I'd say. In twelve years of running digital copywriting agency Sticky Content, there are a few words and phrases I've grown to hate with a passion. If I had my way I'd ban them from all websites and for some sound commercial reasons too.

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